Presentation Slides (15th Oct'09)

Report (13th Oct'09)

Reasons for Falling Sales and the Lack of Trade

Terms of Reference

I was asked by Mr. Ong Chee Meng, Sales Director of Giant Hypermarket to write a report on falling sales and the lack of trade in our branch. This report is due as soon as possible.

Proceeding/Procedure

To find out about the reasons for falling sales and the lack of trade, I conducted an interview with customers as they leave the supermarket. The questions asked include:

• What do you think of the quality of our products?
• What do you think the range of our products?
• What do you think of the helpfulness of our staff?
• What do you think of facilities (café, toilets)?
• How do we compare with other hypermarkets?

Findings

Bases on the interview conducted with customers, I found that:

• The majority agree that we provide high quality products, 112 customers feel that the quality of our products is fine while only 8 customers are dissatisfied with our products and 40 of them have no idea.
• 83 of the customers say that we have a wide range of products, 268 of them say that the range of our products is just fine, 106 customers feel that we have a small range of products and 43 customers did not comment on the range of products
• For helpfulness of our staff, 195 customers find that they are very helpful, 239 customers find that our staff are quite helpful but 24 of them feel that our staff are not helpful whereas 42 people have no idea.
• Only 58 customers interviewed are satisfied with our facilities, the majority find that it is just reached their requirement, 118 of them are not satisfied with the facilities and 44 customers never comment on our facilities.
• Most people feel that we are very competitive with other hypermarkets, 297 customers find that it is fair if compared with other hypermarkets, 138 of them find that other hypermarkets are better than us, again 24 of them have no idea.
• Several customers commented about the slow service in all departments especially at the cashiers counters, and a lack of cleanliness in the café and that the toilets were often closed or dirty.

Conclusions

It can be said that our branch is still remains competitive with other hypermarket because of our high quality and wide range of products. However, we are losing customers are probably due to the lack of helpfulness and efficiency of our staff and the cleanliness of the facilities.

Recommendations

I would recommend that:

• We should maintain the quality and range of our products.
• We should improve the helpfulness and the effectiveness of all the staff.
• We should satisfied our customers with our facilities and make sure they are always clean.
• We should conduct a survey on other competitors on how they run their business.

Date

Carine Yan Ching

13^th October 2009

Reasons for Falling Sales and the Lack of Trade

Business Practices and Styles in US

Benefits of Franchising for Franchisor & Franchisee

Comparison Chart
Franchisor
>Still earning money whenever in what situation because their franchisee need to pay them for using the brand
>The brand of the company will be popular
>They can easily expand their business
>They can received advertising fee from the franchisees
>All the franchise buying the supplies from the same resources so they can maintain the quality of their products
>All their franchises is under their rules

Franchisee
~It is much more easier to get a franchise than starting a brand new company
~They have regular customers as well as new customers (customers will come for their name)
~They have monetary resources for expanding their shops
~The franchisor is responsible for advertising and the franchisee just have to pay them but not doing other things such as finding the advertisement company
~They buy the supplies from the resources which supply for the franchisor with a cheaper price
~They do not have to rule their company

The Assignment Outline...

=What kind of business we are planning to do?=
The business that we are planning to start with is a brand that always being the leader of the street wear fashion. Since the recent years, street dances like hip hop and the extreme sports like skateboard game are becoming more and more popular until it become a must for our teenagers nowadays. We have taken all these, teenagers hobbies and daily activities, as the elements of our design on the products. For the most important point, it is comfy and suitable to wear while doing these activities. Our products are absolutely fashionable which also represent the teens’ perception of life and what the teens looking for. We make all our consumers being proud of standing on the top of street wear fashion because they are wearing our brand!
Our products including top and bottom wear and accompanied you with accessories such as bags, necklace, wallets,etc. They will make you glamorous whether it is day time or during the night and whether you are a male or female. Our street wear collections will make you to be the one you want to be.

=What level of customers we focused on?=
Street wears lovers such as teenagers or youth
Those who are young-in-heart and wants to have an avenue to express themselves
Participiants of extreme sports such as skateboards
Hip hop lovers
Both males and females

=What is the method we use to advertise our products?=
Brochure or leaflets

=Division of works=
Business plan-->Kai Zong
Business promotion/advertisement-->Sally
Business staff recruiting-->Jing Ting
Overall editing-->Carine

Company's Profile

Profile of our company~~

Tropicana Life-TL, Wild Channel狂野-WC,TL & HotWind熱風-HW,TL are...

NOW UPDATED......
......Hope you like it

Hotwind熱風 and Its Products~

=male shirts=

=female shirts=

=caps=

=necklaces=

=pencil cases=

=wallets=

=bags=

=tumblers=

Hotwind熱風

­=Brand Concept=

“The night falls. Darkness bounded the sky and a fiercely blaze shot up the horizon. A super brand is born. The rising of a super brand – HOTWIND”

HOTWIND – A brand new fashion that revealed the inner feelings and voices of today teenagers and the adults.

Hotwind is created to represent their influences which centered on nightlife, entertainment, glamour, fame and all around inner city lifestyle. Hot Wind signifies the spirit of dark.

It is the spirit and soul that provide positive energies and winds by stimulating their nerve to realize their dreams and enjoy every moments of life. It stands for a group of people that are aggressively and enthusiastically get going after dark.Hot Wind represents rowdiness, wildness boisterousness, noisiness and loudness from heart of these people. It brings out the hottest and trendiest after dark street wear.

It is a night street wear brand. A street wear brand that explores into their mysterious side and breaks beyond their depth inner feelings that ultimately sparks off the attractive and sexiest chemistry.

=Products Info=

Hot Wind has a wide range of high quality products under its umbrella that roofed from the tops to bottoms and accessories such as caps, wallets, bags and badges.

Highlighted, Hot Wind specialized in fashion accessories for streetstyler and hip hop lovers. For example, silver chains, rubber chains, necklace, earrings, key-chain and etc…imported directly from Korea and Japan.

Hot Wind fashion accessories come in different variety that go with the hottest trend and strive for the high quality products.
Hot Wind accommodates its products for a group people between ages 15 to 30, for males and females.

Things + Occasions + Events mean to WC!