The Assignment Outline...

=What kind of business we are planning to do?=
The business that we are planning to start with is a brand that always being the leader of the street wear fashion. Since the recent years, street dances like hip hop and the extreme sports like skateboard game are becoming more and more popular until it become a must for our teenagers nowadays. We have taken all these, teenagers hobbies and daily activities, as the elements of our design on the products. For the most important point, it is comfy and suitable to wear while doing these activities. Our products are absolutely fashionable which also represent the teens’ perception of life and what the teens looking for. We make all our consumers being proud of standing on the top of street wear fashion because they are wearing our brand!
Our products including top and bottom wear and accompanied you with accessories such as bags, necklace, wallets,etc. They will make you glamorous whether it is day time or during the night and whether you are a male or female. Our street wear collections will make you to be the one you want to be.

=What level of customers we focused on?=
Street wears lovers such as teenagers or youth
Those who are young-in-heart and wants to have an avenue to express themselves
Participiants of extreme sports such as skateboards
Hip hop lovers
Both males and females

=What is the method we use to advertise our products?=
Brochure or leaflets

=Division of works=
Business plan-->Kai Zong
Business promotion/advertisement-->Sally
Business staff recruiting-->Jing Ting
Overall editing-->Carine