Friday, September 11, 2009

Benefits of Franchising for Franchisor & Franchisee

Comparison Chart
Franchisor
>Still earning money whenever in what situation because their franchisee need to pay them for using the brand
>The brand of the company will be popular
>They can easily expand their business
>They can received advertising fee from the franchisees
>All the franchise buying the supplies from the same resources so they can maintain the quality of their products
>All their franchises is under their rules

Franchisee
~It is much more easier to get a franchise than starting a brand new company
~They have regular customers as well as new customers (customers will come for their name)
~They have monetary resources for expanding their shops
~The franchisor is responsible for advertising and the franchisee just have to pay them but not doing other things such as finding the advertisement company
~They buy the supplies from the resources which supply for the franchisor with a cheaper price
~They do not have to rule their company

The Assignment Outline...

=What kind of business we are planning to do?=
The business that we are planning to start with is a brand that always being the leader of the street wear fashion. Since the recent years, street dances like hip hop and the extreme sports like skateboard game are becoming more and more popular until it become a must for our teenagers nowadays. We have taken all these, teenagers hobbies and daily activities, as the elements of our design on the products. For the most important point, it is comfy and suitable to wear while doing these activities. Our products are absolutely fashionable which also represent the teens’ perception of life and what the teens looking for. We make all our consumers being proud of standing on the top of street wear fashion because they are wearing our brand!
Our products including top and bottom wear and accompanied you with accessories such as bags, necklace, wallets,etc. They will make you glamorous whether it is day time or during the night and whether you are a male or female. Our street wear collections will make you to be the one you want to be.


=What level of customers we focused on?=
Street wears lovers such as teenagers or youth
Those who are young-in-heart and wants to have an avenue to express themselves
Participiants of extreme sports such as skateboards
Hip hop lovers
Both males and females

=What is the method we use to advertise our products?=
Brochure or leaflets

=Division of works=
Business plan-->Kai Zong
Business promotion/advertisement-->Sally
Business staff recruiting-->Jing Ting
Overall editing-->Carine

Tuesday, September 08, 2009

Company's Profile

Profile of our company~~

Tropicana Life-TL, Wild Channel狂野-WC,TL & HotWind熱風-HW,TL are...

NOW UPDATED......
......Hope you like it

Hotwind熱風 and Its Products~

=male shirts=










=female shirts=








=caps=






=necklaces=










=pencil cases=




=wallets=






=bags=






=tumblers=

Hotwind熱風


­=Brand Concept=

“The night falls. Darkness bounded the sky and a fiercely blaze shot up the horizon. A super brand is born. The rising of a super brand – HOTWIND”

HOTWIND – A brand new fashion that revealed the inner feelings and voices of today teenagers and the adults.

Hotwind is created to represent their influences which centered on nightlife, entertainment, glamour, fame and all around inner city lifestyle. Hot Wind signifies the spirit of dark.

It is the spirit and soul that provide positive energies and winds by stimulating their nerve to realize their dreams and enjoy every moments of life. It stands for a group of people that are aggressively and enthusiastically get going after dark.Hot Wind represents rowdiness, wildness boisterousness, noisiness and loudness from heart of these people. It brings out the hottest and trendiest after dark street wear.

It is a night street wear brand. A street wear brand that explores into their mysterious side and breaks beyond their depth inner feelings that ultimately sparks off the attractive and sexiest chemistry.


=Products Info=

Hot Wind has a wide range of high quality products under its umbrella that roofed from the tops to bottoms and accessories such as caps, wallets, bags and badges.

Highlighted, Hot Wind specialized in fashion accessories for streetstyler and hip hop lovers. For example, silver chains, rubber chains, necklace, earrings, key-chain and etc…imported directly from Korea and Japan.

Hot Wind fashion accessories come in different variety that go with the hottest trend and strive for the high quality products.
Hot Wind accommodates its products for a group people between ages 15 to 30, for males and females.

Monday, September 07, 2009

My Playlist